Answer: A
Direction is set by logK = pKa(conjugate acid of base) − pKa(acid): phenol/acetate =4.76−10.0=−5.24 (left); 2-nitrobenzoic acid/acetate =4.76−2.17=2.59 (right); benzoic acid/hydroxide =15.7−4.20=11.5 (right); benzoic acid/phenoxide =10.0−4.20=5.8 (right).